The target audience is a percentage of people film makers are willing to cater to, while producing a media product. It can be categorized in two, attitudinal demographics and sociological, consisting of intensions, habits, likes, dislikes, responses, behaviour etc, while on the other hand age, gender, income, residence and social background also come under a different category. Coming to my product, i have analysed and researched that for an art film my target audience consists of multi-sex people, mainly between the age group from late teens to fifties having high income levels and usually educated backgrouds, at times elite house holds. Their interest is usually towards any sort of intellect conveyed an not just the typical entertainment. It also consists of art film critics and scholars who would observe the representation, construction and composition of my film. The age limit tells me they expect a film having a mature story line dealing with relavant important and understandable issues that they can relate to. At times, indirect use of language can be used, since these educated grown ups would easily understand it, however not always is it necessary and advisable since media language should be easy to read. These people come to consume the product with immense interests, mainly due to their likes and dislikes, and their habits and also because art films release within gaps leaving them more interested in whats produced. Also, these people are open minded and so even obsurd plots can be understood rather than being misjudged. Since they belong from rich house holds, they have the ability to consume the product more than once. They tend to use their maturity and knoledge to critically analyse the product and respond accordingly.
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