Institutions play an important part in the entire process of making a film. These are the sole producers, financers and distributers of films. There are number of institutions in the world, divided within different film industries. Since i chose Bollywood as my industry, the institution for it should be from Bollywood as well. Out of the many i searched, there were two that cater to art films as well. These are, Eros Entertainment and UTV. However, i see Eros entertainment as the institution that would finance and distribute my product. It has a core trade in the production, distribution, finance and acquilision of Bollywood films. This is mainly because it has a vast range of films and their genres types that it caters to. Having the largest share in the Film library of Bombay, Eros International has happened to buy films that are of different genres and sub genres like, horror-romance, thriller-romance, romantic comedies, thriller-action, action-drama,action-romance-comedy etc. It has a huge vereity of films that it has distributed, and after examining and studying this institution, along with observing the types of films it caters to, i feel such an institution would want to buy the type of media product i have created. Keeping all the entertainment and drama films aside, coming towards art films, Eros entertainment has financed one of Bollywood's most successful art films. Some of these include, Dhobi Ghat, Rockstar, Zindagi na mile gi dobara etc. Taking Dhobi Ghat as an example, this is a pure art film, outside the mainstream cinema that has no special affects and drama to it but is completely close to reality and simple, like the product i made. I had taken this as my reference film and i studied it before going out for shoot. Another art film it had financed was Dor, that was again a very serious, cultural film. Other than this, Eros entertainment has offices all around the globe and so it is easy and more accessible for it to distribute films through different channels. And since it has catered to all these art films, along with the one I've chosen as my reference, that has been successful, i believe my art film is meant to be financed by such an institution, not only because it has distributed a number of art films but also because other institutions of Bollywood mainly cater to those art films that either have super stars in them or simply other films that are pure entertainment. So Eros International seems most suitable for my media product.
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